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                      Go Green with E-Greetings

Thanksgiving is only a few days away and then the first of December will descend upon us like sugar plums dancing in our heads. Next it’s time to mail out your holiday greeting cards this year? Wait! What about ecards? E-greetings are continuing to gain ground this season and throughout the year.

Once seen as the tacky, last minute substitute for pen and paper, ecards have become more acceptable this holiday season even in the corporate world.  Many consumers are embracing electronic greetings, which are cheaper, greener and more versatile than traditional cards and often look more sophisticated to pixel-trained eyes. Now that people have grown more nimble with online video, point and click greetings have become a new palette for creativity, while static paper cards may induce a wince rather than a joyful noise.

We live such busy lives; we don’t miss the thing that doesn’t come. We’re more surprised by the thing that comes. Among friends and family members, electronic greetings are gaining popularity as people send less postal mail and grow more accustomed to living their lives online. Let’s face it people move around so much that it is easier to keep tract of an email address book. And much more cost and time efficient to send out an e-card or e-newsletter to 75 or more people.

New websites are coming online to fill this demand like Stripteasecards.com. Their collection of cards ranges from traditional occasions such as birthdays and holidays to wishing someone a happy divorce. All the cards have themes and costumes and are performed by the most attractive male and female strippers. “We have developed, filmed and edited each video greeting card meticulously and created a miniature movie look and feel that is far superior to any other ecards online today” said John McConaghy, co-founder and CEO for Stripteasecards.com All of the cards are very tasteful and classy, therefore appealing to a wide audience. You wouldn’t be afraid to send one to your Dad for his birthday.

Sales of both traditional and electronic cards are difficult to track, but The Greeting Card Association, an industry trade group, estimates that sales of greeting cards are stable at about two billion holiday cards nationally every year out of seven billion cards sold annually. E-card figures are more elusive, especially as the user-generated content trend nurtures small sites with interactive messages and videos like stripteasecards.com. Hallmark estimates that about 300 million ecards are sent every year, while American Greetings, one of the largest e-card makers, saw a 14 percent increase in traffic to it’s sites this last year. There is no doubt that the cost; simplicity and popularity of ecards will continue to grow this Internet business well into the future. We are definitely becoming a paperless society. Just ask the next person you see if they are carrying a bank check on them?